{"id":3947,"date":"2022-06-08T17:01:09","date_gmt":"2022-06-08T15:01:09","guid":{"rendered":"https:\/\/marquerlefutur.com\/how-a-snowflake-changed-my-business-forever\/"},"modified":"2023-03-18T10:04:50","modified_gmt":"2023-03-18T09:04:50","slug":"how-a-snowflake-changed-my-business-forever","status":"publish","type":"post","link":"https:\/\/marquerlefutur.com\/en\/how-a-snowflake-changed-my-business-forever\/","title":{"rendered":"How a Snowflake Changed My Business Forever"},"content":{"rendered":"\n

How a Snowflake Changed My Business Forever (and will change yours too).<\/p>\n\n

Going to say hello to my parents in Switzerland, I was again struck by how nature kindly reminds us of the source of inspiration it can be.<\/p>\n\n

It was winter and this year it was snowing heavily.<\/p>\n\n

After having eaten very well (as always, thank you Mom), I decide to walk my parents’ dog. I love watching him play in the snow. I take pleasure in throwing snowballs that disappear in the powder snow while my four-legged friend freaks out looking for them.<\/p>\n\n

All of a sudden, my mind wanders to a snowflake falling into my hand. His story is not epic at all. After about ten seconds, it begins to melt away.<\/p>\n\n

And it was at that precise moment that I realized that everything around me was, in essence, made up of snowflakes.<\/strong><\/p>\n\n

From this story was born the concept of the snowflake that I want to share with you today.<\/p>\n\n

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Because too often, we tend to get lost in our business. And that makes life difficult for us.<\/h2>\n\n

We have all encountered this kind of scenario where after hours of effort, the texts on our website are too complicated and nobody understands them.<\/strong><\/p>\n\n

These painful moments when we wonder whether or not we will succeed in achieving the objectives we set ourselves at the start of the quarter.<\/p>\n\n

Or, those moments when, after a seminar, we say to ourselves that we have no hope of becoming rich with our Business and that we have to convert to Facebook Advertising, real estate or dropshipping.<\/p>\n\n

These situations are legion and unfortunately, too many people suffer from them.<\/p>\n\n

These situations happen to us because we entrepreneurs are at some point affected by a sneaky fear that can take many forms. Here are the four most popular versions:<\/p>\n\n

  1. The impostor syndrome.<\/strong> The feeling of not being in your place, of not being legitimate in what you want to accomplish in your business.<\/li>
  2. Procrastination.<\/strong> Constantly putting off something supposedly super important. In 80% of cases, this task will never be completed.<\/li>
  3. Exaggeration.<\/strong> We do too much, we say too much, we over-complicate the texts on our website and we fill hours of online training with blabla to say nothing at all.<\/li>
  4. Perfectionism. <\/strong>We go after an image that is not aligned to the pixel on our website. We write To Do Lists as long as your arm and we spend hours in asana writing tasks in tasks in tasks…<\/li><\/ol>\n

    Reminds you of something?<\/p>\n\n

    Why does fear paralyze us in our business?<\/h2>\n\n

    The reason is simple. Many people will tell you that a successful business is a business with a clear and ambitious vision. Without it, you won’t know where to go and you won’t have direction to guide you to your success.<\/p>\n\n

    But vision is only half of the equation for success. If you look at it another way, your business vision is like the finish line of a race. The point of consecration. The destination that we promise to our customers as well as to ourselves.<\/p>\n\n

    But to have a legitimate finish line, you also need to know your starting point. <\/strong><\/p>\n\n

    It is at this precise moment when the snowflake takes on its full meaning. Without a starting point, there is no journey. No movement will then make sense. The entrepreneur begins to tread water.<\/p>\n\n

    V*F = S<\/em><\/strong><\/p>\n\n

    Vision * Flocon = Succ\u00e8s<\/p>\n\n

    But what is a snowflake in reality? The answer will surely surprise you.<\/h2>\n\n

    To put it simply, the snowflake is the lowest common denominator of everything you can do in your Business. It is the connecting point between everything you do, say and offer to the world. <\/strong><\/p>\n\n

    From then on, your snowflake becomes a source from which you can draw infinitely. It’s a bottomless bag filled with all the motivation and inspiration you need.<\/p>\n\n

    Au sein de notre agence, nous avons un mantra de quatre phrases qui nous guident tous les jours :\u00a0<\/p>\n\n

    1. Be passionate about your customers’ success.<\/li>
    2. Experiment and have fun every day.<\/li>
    3. Make others grow.<\/li>
    4. Say it loud and clear.<\/li><\/ol>\n

      Behind this mantra hides a philosophy of life and work that allows us to give the best of ourselves in a way that suits us. <\/p>\n\n

      In summary, this mantra gives us intensity<\/strong>(motivation) andmanner<\/strong>(inspiration). <\/strong><\/p>\n\n