His response was crazy: “I have absolutely no idea!”
He was shaking his head from left to right, his gaze fixed on his keyboard as I realized the power of what was happening behind my own screen.
The question I asked him was simple: “What vision do you have for your brand?”
It was the first time I was confronted with this answer.
However, I understood a fundamental element that must be taken into account when you want to work on the vision of your brand.
“Lionel, let me ask you another question…” I told him.
When you create your brand, you tend to want to focus on concrete and operational things too quickly.
We advertise, we communicate on all networks. But to ensure that your image has the effect you really want with your customers, it is essential to:
- Get high and
- See things in the face
Here is the question I asked Lionel and which helped him finally “know”.
Where do you see yourself in the next few years (at 5, 10, 50…)?
So I like to talk to my clients about “double vision”:
- The vision of your own life in a few years
- The vision of your Business and your Brand at the service of your life.
From the moment you know exactly where you want to be in the future, it will be possible for you to know precisely what type of business you will build to achieve this ideal.
When you know where you are going, everything is more fluid.
Project yourself, it is your sole responsibility and no one will do it for you.
In your business, you are one of the few people (if not the only one) who takes risks.
It was you who, one day, decided to leave your job to create a structure and A LIFE that correspond to your true aspirations.
No one knows better than you where you want to go and what you aspire for your future.
And if, even if someone were to do it for you, you would not be really satisfied with the result because your vision of the future, your projects and ambitions belong only to you.
But to have a business and a Brand that is profitable and powerful, it must above all be at the service of your life.
Because otherwise, you will never have the sacred fire powerful enough to withstand the ups and downs of this magical adventure.
Because otherwise, you will lock yourself into a new Job… Even if you have A-Players and you have a super chiadé logo…
This is why working on this double vision is the first thing to do when we create your brand with you.
Do not be afraid to dream big, to have big ambitions and goals, even if it seems inconceivable to you today,
The Universe loves ambitious people.
And you, what is your vision of personal life?
